Lately, while checking friends’ analytics, I came across random surges in traffic. At first I got really excited that they are getting so much traffic.
Refferal traffic is really valuable, and I was already working on how to convert that traffic into revenue. That is until i started digging deeper.
Turns out, most of that traffic was spam.
Sometimes analytics can be deceiving. You think you have lots of traffic:
But then you look closer, and you will find that all that referral traffic is spam:
Refferal spam is plaguing site owners around the world. It makes it look like you have more hits than you do, which can throw off your entire marketing strategy if you are unaware of it.
If you are seeing some traffic from odd sites that you don’t recognize, then that is probably spam. This doesn’t mean you are hacked or being targeted. This phenomenon happens to almost every site on the web. While it’s relatively harmless for your website, it can throw your numbers out of whack, when it comes to marketing.
Luckily there is a way to filter out the noise, so you can once more, have accurate numbers you can count on.