Each New Project Starts with one Person and an Idea
This partnership came about by chance as it was about a year or more into my employment with with C Transport Maritime (CTM). Having recently joined CTM after having graduated from the Swiss Hotel Management School (SHMS) but for more on that story please click here to find my Alumni interview with SHMS.
Whenever joining a new company, you never know how long you will remain there after all the future is fickle thing so its important to search as to how one can make a lasting impression. This is precisely what I started to look for about a year or more into my employment. How I could make a difference and leave a lasting impression at CTM?
It was then one day I was looking at the company’s webpage for the first time from an analytical and marketing perspective, looking at every page, category, the wording etc. Then I conducted a thorough search on three of the main search engines (Google, Bing and Yahoo), for CTM using most of the major keywords I could think of, and trust me when you have to search though all those pages sometimes until the twentieth page of search results before you decide to give up….and I thought studying for an Accounting exam was boring and dry. Basically you get the idea….it was a long and arduous process but eventually I came to the end of this part of my research and approached Mr. Carlos Pena with my findings. He then instructed me to come up with a presentation to be presented to all the managers within the company. To find out more about the management team at CTM who they are and what they do please click here.
This was the first time I had done this sort of thing…well ever as at SHMS I had always done it as part of a team, so I was used to having a team to bounce ideas off of. This time I had to produce an entire presentation on my own. This was an entirely new challenge for me, but I had gone to the effort of coming up with the idea and making it known. So there was no way to back out now, I had risen my head above the trenches and now was time to run, or fall head first into something horrible.
Still keep in mind that my knowledge of the world of commercial shipping was limited to the time I had been with CTM and my two internships with Chandris Hellas on two of their vessels covering a period of five months in total during my internships with them. However this in hindsight likely benefited me as I could approach this task with a different perspective.
I produced a handout of two-thousand five hundred words and a presentation with fifty or so slides, during which I pin pointed all the current faults with CTM’s website and what I would do to improve upon on them and what image I thought the company should be displaying. This was all based on my views and recommendations, which were unbiased and not influenced by anyone from the company. These were just based upon my views and thoughts so of course I threw in everything that I could think of, you name it including such things as CSR (Corporate Social Responsibility), Social Media, a blog, Frequently Asked Questions (FAQ’s) etc. I had to provide as many options as possible for this proposal. Without asking the departments what they would want, so I took the approach of Henry Ford and I quote:
“If I had asked people what they wanted, they would have said a quicker horse”
This is the attitude that I took when approaching this proposal, but bear in mind also that I had spent the past year rotating around most of the departments in the company, so I had a fair idea of what each area needed and how they should be presented, whilst at the same time throwing my own original ideas into the mix.